Stewart Moore Endowment for Traffic Safety in Lifestyle Advertising

In 1990, concerned about television commercials that featured unsafe driving, Stewart Moore started to write to automobile manufacturers, government, police, and the Canada Safety Council. For several years, Mr. Moore corresponded regularly with CSC on this issue and became a member. His annual contributions supported a concerted effort to influence lifestyle advertising to prevent car crashes.

Following his death in 1997, his wife set up The Stewart Moore Endowment for Traffic Safety in Lifestyle Advertising. The endowment enables the Canada Safety Council to monitor and respond to advertising, which promotes unsafe behaviour, with the main focus on traffic safety.

To donate to the Stewart Moore Endowment, donate online through CanadaHelps.org