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Elmer the Safety Elephant Website

Updated & Available to all Canadian Children

OTTAWA – Elmer the Safety Elephant has become synonymous with child safety.  He is the well-loved national safety mascot of the Canada Safety Council (CSC).  His presence has been felt since 1947 and his popularity has grown with many appearances in schools and in safety villages across Canada .  He also volunteers his time at popular events such as the Children’s Hospital of Easter Ontario ’s Teddy Bear Picnic, various Safety Day Events and Santa Claus Parades.  He has a busy social calendar with events across Canada .

CSC is proud to announce a new and improved look to the website for Elmer and his fans. This endeavour was sponsored by Bridgestone Firestone Canada Inc., a company that cares about promoting safe activities for children.  Elmer’s safety tips and advice are featured in enticing and bright animation and will continue to reach over one million children every year.  Children are welcome to come visit Elmer’s Safety Village and browse through the fun.  Parents and educators will find downloadable resources to facilitate and compliment safety lessons for children.

Elmer’s appearance has evolved over the past 60 years, however his message of safety hasn’t changed.  He started off his career by promoting pedestrian safety in traffic and continues to speak out today on traffic safety.  He also advocates for fire safety, railway safety, bicycle safety, internet safety and school bus safety which will always be personal favourites of Elmer.  He teaches through sharing poems and lists of easy rules to follow and fun activities to enforce the safety message.  He has a genuine love and concern for all children.

The website www.elmer.ca hopes to grow with time and sponsorship funding.  It will feature more safety topics and provide endless possibilities of new partnerships.  We welcome charitable donations and invite the corporate community to come on board and collaborate with CSC to enhance Elmer’s programming and help save lives.

Remember … it all started with an Elephant with a bow tie and a timely message:

Look both ways
Before you cross the street.
Use your eyes, use your ears
before you use your feet.

 - 30 -

Canada Safety Council

June 30, 2008

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